Evaluation - Q5.

 Q5. How did you attract/address your audience?

We attracted our audience through many different factors, such as:

Our Production Company: By naming our production company ‘Slaughterhouse Productions’ the genre of film produced by our company is immediately established to be horror. Therefore, our company appeals to a particular market of people who share a specific interest in the horror genre, and will attract them to our film. 

Our character: By making our main protagonist a similar age to the audience our film is aimed at, empathy is created, as many teenagers have had to spend the night in their own houses alone, which involves the viewers in the film. Also, by making her a stereotypical young female who dresses in typical teenage clothing, female viewers will be attracted to our film as they feel they can relate to her character, maintaining their interest by making them wonder “what would I do in that situation?”.  

Our setting: Through choosing to use the setting of a house, audiences will feel that they can relate to the situation, as some of the mise-en-scene in our film includes objects which would be similar to things typical teenagers will possess in their own homes, which lulls them into a false sense of security. 

Marketing: 

• We decided we will attract our audience by placing posters on different modes of transport, as well as bus and train stations; as we know that many teenagers use public transport on a regular basis, and so they are more likely to notice our film advertisements.  

• We will also place an advertisement on the sidebar of Facebook, to get the attention of large portion of young adults who use these social networking sites. 

• We would also advertise our film by placing trailers for it before popular videos on YouTube, such as songs in the UK top 20 and other popular film trailers, as we know that our target audience has an interest in current music and films. 

We chose to make these marketing decisions for our product in order to maximise our potential audience, and will be taking advantage of the power that social networking sites have to get our film noticed among teenagers.