Evaluation - Q4.

Q4. Who would be the audience for your media product and why?

Audiences for our film would be people who enjoy the genre of horror, especially those who particularly enjoy supernatural or paranormal horror films, as that is the sub-genre of horror our film is categorised in. We chose to give our film the age restriction of ‘15’, and therefore we could be aiming at a specific audience of teenagers and young adults who are mature enough to enjoy the genre of horror. We chose to keep our age restriction at ‘15’ as we felt that we would lose a large chunk of our potential audience if we increased it to ‘18’ instead. Also, our film does not contain large amounts of gore, and so audiences around the age of 15 will not be put off of watching our film. Due to our main audience group being students, who tend to have more free time than working adults, they are more likely to regularly visit the cinema as a group for a social outing, meaning our ticket sales will be increased. 

The specific type of teenager our film would be aimed at would be between the ages of 15 and 18, who usually enjoys films such as ‘The Ring’, ‘Paranormal Activity’ and ‘The Haunting in Connecticut’, as they are all films that focus more on the psychological aspects of horror rather than over-emphasising the gore factor. They would partake in stereotypically teenage activities, such as hanging out with their friends, going shopping and listening to music. They would also need to have an interest in films, and would enjoy going to the cinema and also renting or buying DVDs. They would also use public transport quite regularly for them to get around. In addition, the stereotypical teenager would be a frequent user of social networking sites such as Facebook, Twitter, Tumblr and YouTube, and would use these online sites to share their opinions of the films they have watched to their friends from all across the globe; therefore widening our audience even further.

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