Question 3: What kind of media institution might distribute your media product and why?
Lionsgate Studios:
After researching the film distribution industry, a media institution that we feel would be suitable to distribute our film would be Lionsgate Studios. Lionsgate has already produced many horror films of a similar genre to ours, such as ‘The Last Exorcism’ and ‘The Haunting in Connecticut’, along with other popular horror titles including the ‘Saw’ series, ‘The Cabin in the Woods’ and ‘The Descent’.
This vast knowledge and understanding of the genre means that we know they would most likely distribute a film similar to our own. Lionsgate is also a very popular and well-known company, as being the sixth most profitable movie studio ever, it has a large audience of fans who are interested in the company and therefore trust it to produce good quality films.
We would hope that if our film was distributed by Lionsgate then these fans would want to see our film, as the company has a reputation for releasing good horror films. Our film would also be released worldwide, due to Lionsgate being a global company, meaning we would have a much larger audience than if we were to choose a smaller distribution company. Also, many horror films released in recent years have taken advantage of the new technologies becoming available, including 3d cinema. Lionsgate films such as ‘Saw 3D’ and ‘My Bloody Valentine’ use this; and due to both films achieving box office success and receiving positive responses from fans and critics alike, 3d could be a potential marketing choice for our film.
After researching the film distribution industry, a media institution that we feel would be suitable to distribute our film would be Lionsgate Studios. Lionsgate has already produced many horror films of a similar genre to ours, such as ‘The Last Exorcism’ and ‘The Haunting in Connecticut’, along with other popular horror titles including the ‘Saw’ series, ‘The Cabin in the Woods’ and ‘The Descent’.
This vast knowledge and understanding of the genre means that we know they would most likely distribute a film similar to our own. Lionsgate is also a very popular and well-known company, as being the sixth most profitable movie studio ever, it has a large audience of fans who are interested in the company and therefore trust it to produce good quality films.
We would hope that if our film was distributed by Lionsgate then these fans would want to see our film, as the company has a reputation for releasing good horror films. Our film would also be released worldwide, due to Lionsgate being a global company, meaning we would have a much larger audience than if we were to choose a smaller distribution company. Also, many horror films released in recent years have taken advantage of the new technologies becoming available, including 3d cinema. Lionsgate films such as ‘Saw 3D’ and ‘My Bloody Valentine’ use this; and due to both films achieving box office success and receiving positive responses from fans and critics alike, 3d could be a potential marketing choice for our film.
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